Joe Weaver

PRESIDENT & FOUNDER

Mr. Weaver started Promatica Consulting in response to an unserved need for objective and independent advisory across the programmatic marketing landscape. Mr. Weaver assists brands, agencies, technology solutions, and publishers in building programmatic solutions that align with their business, drive revenue, and accelerate activation to achieve business goals. Weaver most recently held a brand strategy role at TubeMogul, a video ad-technology company where he educated brands on programmatic models, best practices, and to accelerate adoption of the platform.

Prior, Weaver was the Managing Director of the Mindshare Trading Desk (WPP).  He was responsible for developing and activating the industries first transparent programmatic framework for enterprise brand marketers.  He was responsible for client activation across many brands including Unilever, Kimberly-Clark, CVS, and more recently Johnson & Johnson and L’Oréal.  He developed new products, revenue streams, and business models for the agency resulting in sustained growth and supplemental profit .

Mr. Weaver began his career in media by starting a media buying company while in college. During this time, he developed a passion for advertising technology and digital media while tech was booming in the late 90′s. In 2005, Mr. Weaver was brought to Media Storm to launch the digital investment group for the agency. He contributed to year over year client and revenue growth resulting in additional office expansion to New York City. After Media Storm, Weaver worked across several large holding companies

His category experience includes CPG, Beauty, Retail, Luxury Goods, and Entertainment. Mr. Weaver has had the opportunity to work with Fortune 500 brands like Unilever, Kraft, Kimberly-Clark, Coca-Cola, Estée Lauder, Disney, CVS Pharmacy, FX Network, NFL Network, Food Network, Howard Stern onDemand, Johnson & Johnson, and FOX Broadcasting.